How to Write a Winning RFP Response
While most people in the advertising industry have never had to write a winning RFP response, the job of your competitors could be far different. Many marketing campaigns will be lost because your competitors are so much better organized that they know what they are doing, and they have all the information you need in front of them, but unfortunately for them, you are not.
You may be surprised to see that the biggest reason why other people win the responses is because they know what they are doing, too. Most people out there don't realize the significance of how much time they have to spend writing an effective response, so they get stuck in a rut. They get caught up in the process of coming up with a strong marketing campaign, which is probably one of the reasons why they are losing customers to other companies.
A response must be concise, and it should include all the information your client requires. The RFP response you write is going to be the main source of information about your company for a very long time, so you want it to be perfect. If you can't create a response that is perfect, then you should hire a professional copywriter. It is also important that you hire a professional to make sure that your response is unique, because most companies are not.
Your success will come down to whether or not you are prepared, and whether or not you can follow your strategy and get results. The most important thing to remember is that the first draft of your response is going to be as important as any other draft that you do. Make sure that the final version is perfect, and that you put everything back in perspective.Read more rfp response
Your response needs to convince the customer that you are a great place to work. When you send out your response, it has to be something that will spark their interest in you. There is no point sending a response to someone who doesn't care about you. Make sure that your response is short and to the point, and you can even use graphics and photographs if you need to.
A good response also tells the customer what they need to know. Your best bet is to tell the person what they need to do to solve their problem, not tell them what you know. For example, let's say you sell shoes. instead of saying, "we sell quality shoes," you can tell the customer to contact you if they are having trouble finding the right pair, or with sizing problems. They will immediately know what you need to do and how to contact you.
You need to tell the person about the benefits of their purchase, not what you can do for them. Most companies fail to communicate with their customers in a positive way, so you have to do it differently. Tell the person how they will enjoy the experience of working with you, and what they can expect when they buy from you. A good RFP response also makes sure that you have all the information they need about your product, and that they know exactly what they are getting into when they invest in it.
Don't worry about having to write a response that is too short. Even though it might seem like it would be more important than it is, many people do not take time to write a response that is shorter than a few minutes. You might feel rushed or overwhelmed if you only have a few minutes to do it, but you are more likely to lose a sale than you are to make a good one.